This week Rick Hodges (CEO), Jenn Hodges (Customer Service Manager), Jennifer Rocha (E-Commerce Manager) and Rochelle Ramalho (Product Manager) travelled to Foxwoods Casino in Ledyard, CT for the fall meeting of the New England Mail Order Association and three days of meetings about mail order business. Even though 75% of our orders come over the telephone, we still hark back to our roots when orders actually arrived in envelopes – and call ourselves a mail order business.
Highlights included great sessions on search engine optimization and how to remain profitable during the recession (40 Ways to Lose Your Losses). Friday morning we heard from Hamilton Davidson of the ACMA (American Catalog Mailers Association) who talked about where the USPS is going and what catalogers can expect to see over the next 12 months.